This webinar presents the principles and practices of MBPLE based on the recently published book Model-Based Product Line Engineering: The Feature-Based Path to Product Line Success, offering a comprehensive overview of both the management and engineering dimensions of MBPLE. Real-world challenges and implementation experiences are presented, focusing on the practical obstacles organizations face when adopting MBPLE and how to overcome them for successful, scalable adoption. The message is clear and relevant to all engineering organizations: "No one builds just one."

Structured to mirror the book’s content, the webinar begins with an introduction to MBPLE, followed by five key sections:

1. Motivation – Why MBPLE is needed in today's complex engineering environments
2. Foundation – Core principles and the underlying feature-based approach
3. Implementation – Practical guidance on applying MBPLE methods and tools
4. Adoption – Organizational change, cultural barriers, and strategies for success
5. Real-Life Cases – Lessons learned from leading adopters such as Airbus, Thales, RTX, MBDA, and Belimo

Whether you're at the beginning of your MBPLE journey or looking to refine an existing approach, this session delivers valuable insights grounded in field-proven experience.

Authors bios:

Marco Forlingieri is Senior Director for Solutions Engineering at PTC, leading worldwide the PLE technical area, with several years of experience in PLE and MBSE domains across Asia, Europe and US. He is also chair of the INCOSE PLE International Working Group.

Tim Weilkiens is a member of the executive board of the German consulting company oose, an MBSE consultant with 20+ years of experience, and an active member of the OMG and INCOSE communities.

Hugo Guillermo Chalé-Gongora is Head of Product Lines and Multi-Disciplinary Analysis & Optimisation at Airbus with over 24 years of experience in SE, MBSE and MBPLE in different industries, and founder of the PLE International Working Group and the Automotive Working Group of INCOSE