In today's highly competitive world markets, most organizations are pushed to the limits of their capabilities and look for efficient means to innovate and develop their products and services. This talk will explain how Product Line Engineering (PLE) can help an organization survive and thrive in this context by proposing an efficient approach to align market and business analysis and product architecting, design and engineering.

Implementing PLE in an organization, however, requires upfront investment and forethought, and entails several other challenges. The coupling of PLE and Model-Based Systems Engineering (MBSE) as a support to a value-driven, integrated approach is proposed as an effective means to tackle these challenges.

BIO

Hugo Guillermo Chalé Gongora is Head of Multidisciplinary Analysis & Optimisation and Chief Architect Product Line Engineering at AIRBUS. He has over twenty years of experience in Systems Engineering and Product Line Engineering in the Energy, Infrastructure, Automotive, Railway and Aerospace & Defence sectors, where he has worked on the tailoring and application of SE, MBSE and PLE to the development of complex systems and products. Over the years, he has been particularly interested in safety-critical systems, formal methods, architecture description languages, autonomous systems, baseball and the Beatles.

He holds a PhD on Energy & Thermal Systems, a Master on Energy Conversion and Internal Combustion Engines, and an Engineering Degree on Mechanical-Electrical Engineering. Guillermo is founder and former chair of the PLE International WG and of the Automotive WG of INCOSE and member of the Transportation WG and the MBSE Initiative also at INCOSE.